Social Media Manager - How it Works

We manage each of our clients through a repeating 4 week process to capture and leverage the content and insights from our clients’ busiest professionals. We call this process our Content MachineTM:

Week 1. Capture - blog content

Using a monthly 30 minute phone interview format, our specialists are able to regularly and predictably capture, write, and edit the perspective of your most important professionals. Blog entries are designed to be short (500-700 words) and structured to ask a thought provoking question that gets the audience engaged in a dialog. Our specialists are experts at identifying the topics that will resonate and become infectious conversations.

Week 2. Share - the content via newsletter/twitter/linkedin/employees

We share the blog via an email newsletter and drive additional traffic to the blog through linkedin status updates, Twitter, and an automated system that rebroadcasts the content through the employee network to their existing networks on linkedin and Twitter.

Week 3. Engage - participate in the discussion

Our specialists get conversations started around the blog content by using linkedin “answers”, and Quora in addition to the conversations that take place on the blog itself.

Week 4. Report - analyze results and plan for next cycle

We assemble the data generated from the activities of the month and distill into a one-page dashboard to understand how the results of the current month compare to the goals and prior months. These simple insights help our clients learn what content is resonating with their market.